Measure · Session capture
Sample Athlete
Q2 Gauntlet, Apr · Hitting capture
82Max exit velo (mph)
78Avg exit velo (mph)
66Bat speed (mph)
72Contact score / 100
Avg exit velo within 4 mph of maxFeeds the progress report
Sample report · example data
Stafford / Fredericksburg, Virginia
Athlete
First.
Year-round baseball & fastpitch development for athletes 8 and older in Stafford & Fredericksburg, VA.
Baseball and fastpitch development built around focused coaching, measurable progress, and an environment athletes want to come back to.
Programs
Choose the rhythm.
Development 1–4 gives families a simple choice: one, two, three, or four coached 1-hour sessions each week. Paid memberships start by November.
Development 1
$215 / month
One coached session each week.
One coached 1-hour session per week.
Includes a $15 monthly processing & tech fee.
Which level fits?
Every athlete starts with a free first baseline.
Development 1 — $215/month
1 coached 1-hour session per week.
1 coached 1-hour session per week.
One Field House session plus one Garage session a week is Development 2 at $315 a month.
Prices shown are monthly and include a $15 monthly processing & tech fee. Families pick their weekly times when they join.
Starting in December
Fredericksburg Field House.
Indoor field space at the Fredericksburg Field House starts in December through our Field House partner. Field House sessions use the same Development 1–4 pricing and can be added alongside Garage Lab sessions.
Same Development level. More ways to train.
Development 1 to 4: $215 / $315 / $415 / $515 per month for 1 to 4 weekly one-hour sessions, same pricing as Garage Lab.
Includes a $15 monthly processing & tech fee.
One Field House session plus one Garage session a week is Development 2 at $315 a month.
Ask about December indoor space
Concept renderings and images. The final Field House setup and trailer may differ.
The BDA method
Measure what matters.
Use assessment and technology to understand the athlete more clearly, then keep the technology in service of coaching.
Sample report, example data
Progress Report
Athlete
Sample Athlete
Age 16 · JV · INF/OF
Sample Athlete
Age 16 · JV · INF/OF
Q1 Gauntlet, JanJV range
Q2 Gauntlet, AprVarsity rangeLevel up
Rank: JV → Varsity. 12 weeks of coached reps between Gauntlets.
- Exit velo (max)78 mph82 mph+4
- Exit velo (avg)74 mph78 mph+4
- Bat speed63 mph66 mph+3
- Throwing velo (INF)71 mph74 mph+3
- 60-yard dash7.45 s7.25 s−0.20 faster
- Home to first4.60 s4.45 s−0.15 faster
- Vertical jump22 in24 in+2
- Contact score6472+8
Q1 gain by Q2
Next target (Q3 Gauntlet, Jul)
Hold Varsity range and build on it: 85 mph max exit velo, 7.15 s 60-yard, 76 mph infield throws.
Hold Varsity range and build on it: 85 mph max exit velo, 7.15 s 60-yard, 76 mph infield throws.
Gauntlet testing is quarterly: Jan / Apr / Jul / Oct. Example data, not a real athlete.
Gauntlet
Make progress visible.
The Gauntlet turns measurement into a clearer picture of what to work on next. The sample below uses fictional information and no member data. Gauntlet testing is quarterly: Jan / Apr / Jul / Oct.
Sample report, example data
Gauntlet Report
Athlete
Sample Athlete
Age 16 · JV · INF/OF · Q2 Gauntlet, Apr
Sample Athlete
Age 16 · JV · INF/OF · Q2 Gauntlet, Apr
Current focus
Contact quality + throwing consistency
Rank Varsity range (up from JV at the Q1 Gauntlet, Jan)
Contact quality + throwing consistency
Rank Varsity range (up from JV at the Q1 Gauntlet, Jan)
Exit velocity82 mph max78 mph avg · 70th pct (HS)
Throwing velo74 mph INF78 mph OF · 65th pct (HS)
Contact score72 / 100Bat speed 66 mph · 70th pct (HS)
Movement7.25 s 60-yd4.45 s home to 1st · 24 in vertical · 8 ft 2 in broad · 65th pct (HS)
ConsistencyB+Avg exit velo within 4 mph of max
Next target85 mph max EVHold Varsity range at the Q3 Gauntlet, Jul
Training focus
Improve repeatability before increasing intensity.
Improve repeatability before increasing intensity.
See it in action
Real reps. Real energy.
Tee work
In the Garage Lab
Every rep measured
Coach’s eye
Now
Train with BDA now.
October is focused on free Garage Lab sessions for friends of the program. Indoor field space at the Fredericksburg Field House starts in December.
December
Indoor field space
Indoor field space at the Fredericksburg Field House starts in December through our Field House partner. Sessions use the same Development 1–4 structure: $215/$315/$415/$515 per month for 1–4 weekly one-hour coached sessions. Includes a $15 monthly processing & tech fee.
Field House sessions can also be added alongside Garage Lab sessions. Sessions count the same toward your Development level—for example, one Field House session plus one Garage Lab session each week is Development 2 at $315/month.
Ask about December indoor spaceFounders + leadership
Built around the athlete.
BDA combines family perspective, technology, operations, product thinking, and baseball development around one athlete-first experience.
A family story, with a full team behind it. BDA began with Josh Murrell's Stafford baseball journey, from Stafford Baseball League to baseball parent and coach. He saw families piecing development together and asked: what if one development home stayed with the athlete?
Josh + Luisa Murrell
Founders. Josh leads the vision. Luisa, his wife and an eight-year veteran of baseball-mom life, keeps the experience grounded in family reality.
AJ + Heather Campbell
Founders. AJ and Josh grew up like brothers. AJ connects technology and operations. Heather shapes the product experience. Their family understands demanding travel sports.
James Mancini
VP of Baseball. Josh's cousin leads baseball development, shaping coaching, curriculum and athlete progression.
Josh + Payton
The next generation. Josh's son helps shape baseball and is Member #1. Payton M. is the BDA Reporter, sharing the behind-the-scenes story.
Now building
Help us build the fastpitch side of BDA. We are searching for the right Vice President of Fastpitch/Softball Development to build the curriculum and coaching team, and ensure fastpitch athletes receive equal depth, technology and long-term commitment from day one.
Planned headquarters
Planned Stafford HQ.
The images below are concept renderings for the planned headquarters. Details remain subject to change.
FAQ
Quick answers.
Here are the basics on BDA’s current programs and next steps.
What are the current paid membership options?
Development 1–4: $215, $315, $415, or $515 per month for one, two, three, or four coached 1-hour sessions per week. Includes a $15 monthly processing & tech fee.
Do you charge processing fees?
Prices include a $15 monthly processing & tech fee that covers card processing and the member app. The price you see is the price you pay each month: $215 (Development 1), $315 (Development 2), $415 (Development 3) or $515 (Development 4).
When do paid memberships begin?
Paid memberships start by November.
What is happening in October?
Garage Lab sessions are free in October for friends of the program.
What starts in December?
Indoor field space at the Fredericksburg Field House starts in December through our Field House partner. It uses the same Development 1–4 pricing and session structure as Garage Lab: $215/$315/$415/$515 per month for 1–4 weekly one-hour coached sessions. Includes a $15 monthly processing & tech fee.
Can I combine Garage Lab and Field House sessions?
Yes. Sessions count the same toward your Development level. For example, one Garage Lab session plus one Field House session each week is Development 2 at $315/month.
What is the Gauntlet?
A BDA assessment and report-card experience designed to make progress and next priorities clearer.
Contact
Stay close to what’s next.
Parents or guardians can join the interest list for Development membership, Garage Lab, December indoor field space, and facility updates. When a spot opens, we’ll email you a link to book a free first baseline and join. Garage Lab and Field House sessions can be combined within the same Development level.
Privacy
We collect parent or guardian contact information, the athlete’s first name, year of birth, and sport. We do not ask for an athlete’s full name. Information is used only to contact you about BDA programs, events, and updates. We do not sell this information.
Privacy questions: aicoach@baselinediamond.com
Received
We’ll keep you posted.
Thank you. We’ll follow up at the email you left as opportunities open. No payment. No commitment.